The Marketing Value of a Mission Statement

Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how write a mission statement that reflects your company's purpose and gives you marketing value.

Dare to Be Different In Your Marketing

Why is it so difficult to find new ideas in the industry of marketing? Have we become complacent when it comes to developing new campaigns and strategies? Is it just easier to copy campaigns and change them up to make them our own? Learn how getting back to the basics can help you stand out and put you on a path that is unique and different. By daring to be different I guarantee you'll see the effectiveness and the excitement of your marketing endeavors increase.

Dare to Be Different In Your Marketing

Why is it so difficult to find new ideas in the industry of marketing? Have we become complacent when it comes to developing new campaigns and strategies? Is it just easier to copy campaigns and change them up to make them our own? Learn how getting back to the basics can help you stand out and put you on a path that is unique and different. By daring to be different I guarantee you'll see the effectiveness and the excitement of your marketing endeavors increase.

What’s the Future for Marketing in the Media Industry?

Like any business, the media industry evolves in cycles. The career potential for marketers in the media industry is anticipated to keep growing. Learn what you need to know about the future for marketing in the media industry and how to break into the career path in this guest article by Rick Linde.

What to Look for When Outsourcing Your Marketing

The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information your should gather and what things you should look for to find the right marketing consultant for you.

MarketingPlan Pro Software by Palo Alto Software

MarketingPlan Pro software was developed by PaloAlto and powered my marketing guru John Jantsch. I had the opportunity to play with this software package. In this review I share with you the pros and cons and tell you if it's worth your money.

Marketing During a Recession

It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost