Online Marketing Strategy define, implement, grow

Your business cannot afford to ignore the internet. To do so is to deny yourself the single greatest opportunity to strengthen and grow. Regardless of whether or not you sell goods or services directly online, an internet marketing strategy is capable of generating the new business that could transform you from a local enterprise into a global player. Your internet strategy is your unique blueprint for wider success.

Internet marketing strategy – complementing your overall business objectives

Deciding on what you want to achieve from the internet is vital. The foundations of any internet marketing strategy should be dictated by your overall business objectives and focus on the three core areas:
• Consolidation – meeting the demands of existing customers
• Growth – targeting and attracting new business
• Efficiency – maximizing return on investment (ROI)
Only once you’ve decided on what you want to achieve in these core areas can you begin to plot an internet marketing strategy that systematically addresses your corporate aims. Embarking on a plan of action without clearly defining your goals is merely throwing money into the wind.

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