Employers will be most interested in applicants with both a degree and experience. A bachelor's degree is typically the minimum requirement for a position in marketing. The more extensive your skill and training the better your employment prospects will be. Jobs in marketing can be quite lucrative and thus highly desirable, making for stiff competition.
A degree program in Internet marketing will focus on the world of e-commerce and online business. Typical coursework may include:
- How to develop effective marketing strategies
- How to build online survey tools
- The architecture of successful web sites
- Design and implementation of promotional email campaigns
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