Marketing Degrees

n order to understand the importance of a marketing degree, we first of all need to understand the following;

1. What is Marketing

2. Importance and role of Marketing in a business / Organization

3. Advantages of getting a Degree in Marketing

1. Let’s start with the first point. What is marketing? Marketing is a very broad based term. There are various definitions of Marketing and one of the definitions offered by American Marketing Association is as follows;

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organizational goals”

In simple terms “Marketing is an art of selling products” However at the same time we need to understand that Marketing is not only about selling. Selling is only a part of Marketing.