Surprisingly, this question pops up from time to time. It’s simple; lawyer internet marketing (or law firm internet marketing) is the umbrella term for all marketing efforts online. It can include:
- Your law firm web site;
- Your practice area(s) blog(s);
- Search Engine Optimization for your web site and blog;
- Pay Per Click marketing for the website;
- Social Network Marketing for your own networking;and
- Press Releases / Newsletters / RSS to hype your firm.
While we are over simplifying things, that is the basics. For more detailed answers, read on. We will be updating this article with more detailed analysis in the coming months on each topic. Check back often.
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