Wharton's Marketing faculty, the most published and cited in the world, are leaders in developing new research methodologies and implementing new decision models and techniques in the practice of marketing. The doctoral program offers students the interdisciplinary environment to generate creative ideas and hypotheses, the analytic skills to evaluate them, and the training to communicate them.
Faculty members are active in both research and business consulting, resulting in seminars that combine scholarly expertise and field-level experience. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products marketing and competitive strategy; and international marketing.
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